Hi, I'm Kendra!
I'm the founder of Pawfection and a proud pet mom to two wonderful dogs, Koda and Kilo. My journey into pet care started like many of yours—trusting the promises of big brands and the enticing packaging.
However, as time went on, I discovered a troubling truth:
What was marketed as healthy, high-quality pet food often fell short. Misleading claims, lack of regulation, and the use of feed-grade ingredients opened my eyes to the urgent need for better nutrition for our furry companions.
My passion for pet wellness ignited in 2010 when I adopted Koda, my first dog. As a young teen, I began to understand the responsibility of caring for an animal, and as I delved deeper into the world of commercial pet food, it became clear that my dogs deserved better.
Witnessing how Koda and Kilo thrived on real, fresh food inspired me to help fellow pet parents provide the same nourishing options for their pets.
Meet Koda, CEO
Chief Eating Officer
Age: 14.5 years old
Breed: GSD/??/?? mix
Favourite treats: Fish, Mussels, Pork
Fun facts about our CEO:
Master of cozy cuddles.
Loves sunbeams and snuggly humans.
Has a discerning taste essential in the creation of our best recipes.
An energetic treat sampler.
Her excitement sets the tone for everything we do at Pawfection.
Meet Kilo, CSO
Chief Snack Officer
Age: 10.5 years old
Breed: Lab/GSD/??
Favourite treats: Chicken Necks & Feet, Beef & Port Tracheas
Fun facts about our CSO:
Physically attached to his human, Kendra
Meets a daily kiss quota of 100,000 smooches.
Treat enthusiast & snack adventurer.
Convicted Fridge Burglar which attests to his high standards for fresh treats.
A theatre kid at heart; he may act as if he didn't have supper, but don't believe him!
Koda and Kilo aren’t just part of the Pawfection family, they’re at the heart of everything we do.
As the official taste testers of Pawfection Pet Foods, Koda and Kilo take their jobs seriously; taste-testing every batch, giving feedback, and inspiring our product development. But they’re more than just their roles at Pawfection. These two bring joy, warmth, and inspiration to us every day.
Their health, happiness, and natural instincts inspire us to create treats that are as nourishing as they are delicious. Whether it’s Koda’s discerning palate or Kilo’s dedication to high-quality snacks, these two keep us on track to provide the best for your pets.